A small reflection on the first two chapters of METAPHORS We Live By, by GEORGE LAKOFF and MARK JOHNSON.
Honestly, I found myself a bit lost when reading Metaphors. I understood the main point that metaphors are a part of everyday language, but the way in which the book is written seems geared towards extreme cognitive thinking very knowledgeable people. For example, using words such as mundane, pervasive, contrary… it’s very tough vocabulary for me to understand unless I have a dictionary right next to me to look up the words that I do not fully understand. I do have to admit though, prior to reading the first two chapters of Metaphors, I was not aware that metaphors were used as much as they are in everyday language. Also, when I think of the word metaphor, I think poetic imagination- as the author Mark Johnson states. But metaphors are also literal. For example, like the book states, Argument is War and Time is Money. These are not poetic, but rather literal and are heard as common terms in our everyday life.
Site Example of Metaphors:
How Can Metaphors be Helpful with Design?
I remember hearing somebody in class talking about their confusion on how metaphors can help you in graphic design. They pondered on that questioned… and I am not sure on whether they ended up finding a connection between the two or not. Here is a good website, http://www.bellaonline.com/articles/art1674.asp that discusses how metaphors are a huge help with web design (think design in general!).
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